How to calculate the price of graphic design services in 2024
We originally published this article in 2017, the industry has changed since then. As the design industry evolves, so do the methods for calculating the prices of design services. Whether you are offering or seeking graphic design services, follow industry standards and best practices to ensure competitive and fair pricing.
In this article, we will revisit the key points about pricing for design services and share how Cosmic Production now approaches design projects in collaboration with specific agencies or freelancers.
The evolution of design pricing
Many agencies and freelancers have improved their processes, offering “design sprints”—intensive, collaborative processes that quickly take a project from concept to fruition. At the same time, the rapid development of the “gig economy” has led to general dumping of prices, flooded with offers from countries all over the world.
At Cosmic Production (Croatian Creative Agency), we still offer certain design services, but now we work with higher level agencies or freelancers to ensure projects are professionally managed and delivered on time. These associates are experts in leading design sprints and managing complex deliverables across industries.
Factors for pricing design services
How to calculate the price of a graphic design service when you offer or when you are looking for graphic design services? If you didn’t know, there are two great authorities in the Republic of Croatia on this issue;
Here are some modern guidelines to help you calculate the prices of design services:
- Type of design service:
- Logo design, Web design, Graphics for social networks i Printed materials they have different levels of complexity that need to be considered when pricing.
- Experience and expertise:
- Freelancers or agencies with more experience tend to charge more, but this often means faster delivery and better quality results.
- Rights of use:
- Consider whether the design will be used locally, nationally or globally, and whether the client needs exclusive rights to use or the ability to modify the design in the future.
- Project scope and deadlines:
- Complex projects or those with short deadlines often have a higher price.
- Revisions:
- Factor in how many rounds of revisions are included in the price and charge extra for additional revisions.
This document is certainly worth reviewing in its entirety if you encounter these types of requests on a more frequent basis. One of the more important items is taking into account the Law on Copyright and Related Rights (ZAPSP).
It is the age of the Internet and the circulation of a large amount of wrong information regarding copyrights, rights to royalties and ways and forms of use. It is necessary to be informed about the exact conditions concerning your projects, buying or selling, in order to be able to protect yourself as a buyer or seller.
Our new approach
In order to deliver the highest quality design services, Cosmic Production now collaborates with experienced design agencies or freelancers for projects that require deeper expertise and fast deliveries. This approach allows us to focus on what we do best, while ensuring our clients receive superior design solutions from industry professionals.
Whether you are a designer or a client, we recommend considering working with specialist design teams for large projects. For smaller assignments, we still offer direct design services, but for more extensive needs, our partners take over to deliver outstanding results.
Feel free to contact us for more information or to discuss your next design project!
How to calculate the price of a graphic design service (or other types)
The basic division of the guidelines is three design segments:
- Fashion and clothing design
- Industrial and product design
- Visual communication design
The Cosmic Production agency and its collaborators mostly deal with the creation of visual communications, so we bring you a few guidelines that are important to take into account when performing them.
The graphic design service can be divided into 3 parts.
- Conceptual solution
- Implementation solution
- Usage
Conceptual solution means design from idea, sketch or presentation layout. The conceptual solution does not imply a specific working element, but it is calculated as a separate part of the design.
The implementation solution implies a developed conceptual solution, approved by the client and ready for printing or application, and is calculated per page. The performance solution does not imply additional services or additional costs when creating a ready product.
Usage is charged in cases where it is a large series of products or when in the future the customer decides to use certain materials, and it is calculated in 3 factors;
Area of use:
local or regional / national / continental / global
Time of use:
one-time / one-year / permanent
Method of use:
right related to the purpose / not related to the purpose / right to use with the right to process through a third party
The basics are there, for all your projects, preparation is an essential part of the job. Be sure to read the full document available at the link above to know how to calculate the price of graphic design services (and other types). Or contact us whether you are a designer or a customer of services. We are here to protect mutual interests and provide excellent service.
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