Shooting an Olympic Champion for Adidas in Split
Behind the scenes of our commercial photography shoot with Olympic taekwondo champion Matea Jelić for Adidas x Stella McCartney in Split, Croatia.
How professional photography serves different industries — medical, fashion, corporate, hospitality. What clients get from working with a photographer who understands their sector.
Ivan Boban
Updated May 31, 2026
Most photography studios specialise. Wedding photographers shoot weddings. Food photographers shoot food. Corporate headshot studios shoot headshots. We shoot all of it — and the versatility isn’t a compromise, it’s an advantage.
When you’ve photographed a dental clinic’s team portraits on Monday, a fashion show on Wednesday, and a yacht charter commercial on Friday, you develop an adaptability that specialists lack. You learn to read any environment, work with any subject, and deliver images that serve any brand’s visual language.
Our Content Studio portfolio spans industries that rarely share a photographer. Here’s what each demands and what that breadth teaches us.
The brief: Professional team portraits, facility documentation, and patient-facing marketing imagery that projects competence and warmth simultaneously.
What it demands: Controlled lighting in clinical environments (fluorescent-lit interiors need to look warm, not sterile). Direction of subjects who aren’t comfortable in front of cameras. Understanding of medical marketing regulations — what can and can’t be shown.
What we’ve delivered: Dentelli Dental clinic team portraits and facility photography. Poliklinika Optima team documentation. The images serve websites, social media, and printed materials — each with different format and resolution requirements.
The brief: Capture the energy, the clothes, the crowd, and the brand atmosphere — all in real time, with no second takes.
What it demands: Fast autofocus tracking (runway models move quickly in variable light). Anticipation of moments (the designer’s bow, the audience reaction, the backstage preparation). Multiple simultaneous deliverables — individual looks for the designer, atmosphere shots for press, social media content for the brand.
What we’ve delivered: Flores Fashion runway coverage in Split. Dentelli fashion brand events including a 1920s Gatsby-themed celebration. Each required a different visual treatment — editorial for runway, atmospheric for themed events, documentary for brand storytelling.
The brief: Make the venue look its best. Document the food, the interior, the atmosphere, and the people who create it.
What it demands: Interior photography skills (wide-angle without distortion, light balancing between bright windows and dark interiors). Food photography (styling, angles, colour accuracy). The ability to shoot a working restaurant during service without disrupting guests.
What we’ve delivered: Level Restaurant interior and installation documentation. Bar Sistema heritage cocktail bar. PlanB food photography. Roxanich winery dinner events. These images serve websites, social media, booking platforms, and press materials.
The brief: Document the event for the client’s internal communications, press releases, and social media — capturing speakers, attendees, branding, and atmosphere.
What it demands: Discretion (you’re a fly on the wall at corporate events, not a wedding photographer directing groups). Speed (events move fast, moments don’t repeat). Technical competence in challenging light (conference rooms are notoriously badly lit for photography).
What we’ve delivered: BlockSplit tech conference documentation. DGR Split motorsport charity event coverage. Corporate gala and awards ceremony photography.

Shooting across industries teaches techniques that transfer:
Medical photography taught us controlled, consistent lighting — which we now apply to corporate headshot sessions and product photography.
Fashion photography developed our anticipation and speed — essential for capturing one-time moments at events and weddings.
Hospitality photography refined our interior and food work — skills we bring to venue marketing shoots for hotels and restaurants.
Corporate event photography built our documentary instinct — the ability to tell a complete event story from setup to breakdown.
No specialist photographer has this range of applied experience. And that range means we arrive at every new commission with a toolkit that’s broader than the brief demands.

Whatever your industry, our Content Studio delivers photography that serves your specific marketing and communication needs.
Contact us with your brief.
Related reading:
Cosmic Production Content Studio delivers photography across medical, fashion, corporate, hospitality, and event sectors in Croatia. View our portfolio.
Behind the scenes of our commercial photography shoot with Olympic taekwondo champion Matea Jelić for Adidas x Stella McCartney in Split, Croatia.
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